Pass-through businesses assisted (technical)
A Wisconsin small business that completes a defined TA engagement (clinic, sprint, or cohort milestone) with documented deliverables.
Impact
Metrics funders recognize
We align reporting to the measures used by technical assistance programs: businesses assisted, people engaged, leverage, and project completion — not vanity traffic.
365+
Businesses assisted (target year 1)
Statewide
Coverage
1:1 ready
Match posture
12-month cycles
Project cadence
Metric definitions
Clear definitions prevent “count inflation.” Every assisted business maps to a program engagement with retained backup for audit windows.
Individuals served / engaged
Owners, operators, and staff attending sessions or receiving 1:1 coaching, counted once per program cycle.
Leverage — total
Cash plus valued in-kind match (mentor hours, venue, staff time at standard rates) excluding other WEDC funds.
Roadmaps completed
Businesses leaving with a written, prioritized 90-day implementation plan signed off by facilitator.
Statewide reach model
Southeast
Milwaukee metro + manufacturing corridor
South Central
Madison / Janesville / Beloit corridor
Northeast
Fox Valley, Green Bay, New North partners
West & North
La Crosse, Eau Claire, Superior, rural counties
Impact dashboard (coming online)
As programs run, this page will publish live totals by region and program. Until then, partners and funders receive structured performance packets on the project reporting cadence.